GETSAFE
Performance Product Marketing Campaigns for Social Media
Brand Design — Motion Graphics — Web & Social Media
Role
Senior Motion Designer
Year
2020 – 2022
Tools
After Effects, Figma, C4D
The brief: create animations that communicated trust, awareness, and reliability, consistent with the new brand guidelines, without slowing down performance.
Approach
Each product got its own color and its own hero object. That consistency let the team move fast without ever feeling inconsistent.
Building on the corporate identity refresh and new color palette, the direction was simple: give each insurance product its own emotional color world. We built a new 3D model from scratch for each one, leaning fully into the brand's colors.
From there, every performance marketing campaign stayed visually consistent with the website, the 3D product became the campaign's centerpiece, carrying the same color logic throughout. Each campaign was built around a specific user need, at a specific moment in the brand's journey.
Selected projects:
App / Brand Film: Where the products live.
Every product campaign had to lead back to one thing: the app.
The idea was simple, the app isn't where you manage your life, it's where your things actually are.
I built a collection of 3D phone models in the brand's signature green, using motion to carry the brand's tone: confidence, positivity, self-awareness, reminding people that Getsafe has them covered.
Legal protection — "Justice, Simplified"
The gavel does the heavy lifting: a symbol of intimidation turned into a friendly 3D object that lives inside the app. Purple set this product apart from the rest of the suite, serious, but never cold.
The feeling: confidence, not legal jargon. The goal: make "Rechtsschutz" feel like a tap, not a trial.
Bike protection — "Light on Its Feet"
The deliberate outlier in tone. Built for a younger, urban, less risk-anxious audience who needed reassurance, not persuasion.
The feeling: easy, low-stakes, slightly playful — empowering and helpful rather than urgent.
Car insurance — "Two Speeds, One Voice"
Everyone already has car insurance, the job here wasn't to get noticed, it was to get people to switch.
This campaign carried the full weight of performance: direct-response cutouts engineered for the scroll (real car, flat color), alongside a brand-leaning film. Same voice, two different jobs, one closes, one builds trust.
It's the most diverse campaign in the system: proof that the same brand voice can flex from hard performance to brand storytelling without breaking character.
"Pet Insurance — "What the dog?!"
The exception that tested the rule.
Getsafe was mid-rebrand. Pet had to work outside the existing color system entirely, a live test for what the new direction could be.
No 3D hero object. Real pet photography and video, with caption-style headlines built to compete with organic content, not other ads.
Shot as a four-part series, A/B tested on hook and headline.
The result: it validated the rebrand's instinct before the brand rolled out everywhere else.
"Stage 1"
The Shock Stat The headline does the provoking, not the dog. Built to stop a scroll with guilt, not cuteness.
"Stage 2-3 different versions"
The Benefits Hybrid
The shock line is gone, replaced by a straight value statement and a checklist.
Testing whether reassurance converts better than guilt.
"Stage 4"
The Product Moment / No headline tension left at all. A dog "on a video call" with a real vet through FirstVet.
The feature isn't claimed anymore, it's witnessed. Same dog-led format, three different jobs: provoke, reassure, prove.
The campaign got more honest about what was actually worth saying.
Impact: Motion as Brand Identity
These animations became part of Getsafe's brand toolkit, used across the app, marketing materials, and internal presentations. They gave the brand a consistent motion personality: positive, self-aware, encouraging, confident.
More importantly, they proved that motion design can thrive inside tight constraints, startup timelines, performance budgets, rapid iteration cycles while still delivering polished, on-brand results